After more than 20 years of guiding sailors into their dream lifestyle at sea, we’re turning the page on an exciting new chapter. What began as the vision of two passionate cruisers has grown into a community of experts, advisors, and sailors who share one mission: helping people navigate yacht ownership with confidence and ease.
In celebration of this milestone, we’re proud to introduce a refreshed name, logo, website, and branding—cleaner, bolder, and unmistakably Catamaran Gurus.
The shift from Guru to Gurus reflects what has always been true: wisdom, like a catamaran, is strongest when it rests on more than one hull. Our team is made up of experts who have lived the dream, faced the challenges, and learned how to buy, own, and enjoy yachts successfully.
What’s Changed?
Not our mission. We’re still here to guide you through every step of yacht buying and ownership, offering independent advice and sharing lessons from our own lived experience.
What’s new is the look—and the shift from Guru to Gurus – Because wisdom, like a catamaran, is strongest when it rests on more than one hull.
Our Journey So Far
For more than 30 years, Catamaran Guru has grown alongside the global sailing community. From the early days of introducing multihulls to a skeptical audience, to helping hundreds of owners realize their cruising dreams, our story has always been about curiosity, education, and shared experience.
This timeline highlights the key milestones that shaped who we are today—showing how curiosity turned into expertise, and how one couple’s vision grew into a team of trusted Gurus.
Not our mission. We’re still here to guide you through every step of yacht buying and ownership, offering independent advice and sharing lessons from our own lived experience.
What’s new is the look—and the shift from Guru to Gurus – Because wisdom, like a catamaran, is strongest when it rests on more than one hull.
Our Journey So Far
For more than 30 years, Catamaran Guru has grown alongside the global sailing community. From the early days of introducing multihulls to a skeptical audience, to helping hundreds of owners realize their cruising dreams, our story has always been about curiosity, education, and shared experience.
This timeline highlights the key milestones that shaped who we are today—showing how curiosity turned into expertise, and how one couple’s vision grew into a team of trusted Gurus.
Our New Logo: Many Arms, One Mission
Our new logo is inspired by the octopus—Seekat in Afrikaans. Known as one of the ocean’s most intelligent and adaptable creatures, the octopus embodies qualities that resonate with our values: flexibility, problem-solving, awareness, and thriving in complex environments.
Just as an octopus uses many arms with one purpose, our team brings multiple perspectives and skills to one shared mission: guiding you through your catamaran journey.
Octopuses are even known to recognize individual humans—a reminder of the connection, respect, and insight that shape our relationships with every client. Many of us were deeply moved by the lessons in My Octopus Teacher, where one man’s bond with an octopus revealed profound wisdom. Our new logo reflects that same spirit of learning, adaptability, and guidance.
A Creative Refresh
We’ve kept our trusted navy blue and orange colors, but refreshed our palette to better reflect who we are today. The new design is modern and clear, while building on the trust we’ve established over three decades as a leading voice in yacht ownership, buyer advocacy, and lifestyle content.
As the catamaran market evolves, so do we—expanding our expertise to include both sail and power catamarans, and connecting with a new generation of sailors and adventurers.
What You Need to Know
There’s nothing you need to do. Our services remain the same, and you’ll still log in and connect with us as always. What you’ll notice is a refreshed, cleaner, and bolder look across our website, social channels, and communications.
You might still see our old branding in some places while we finish the transition—but rest assured, it’s still us.
A quick reminder: whenever businesses update their look, scammers sometimes try to take advantage. Catamaran Gurus will never ask for your bank details, PIN, or password, nor ask you to move money to a “new account.” If you ever suspect suspicious activity, please email us at info@catamaranguru.com.
Looking Ahead
This rebrand is more than just a new logo. It’s a reflection of our journey and the community we’ve built together. From the first-time buyer dreaming of white-sand coastlines to seasoned sailors expanding their horizons, Catamaran Gurus is here to share knowledge, guidance, and the passion for life on the water.
Because yacht ownership isn’t just a transaction—it’s a lifestyle, a leap of faith, and a dream realized. And that’s why we remain your trusted Gurus, many arms strong, guiding every step of your journey.
Smart boat ownership starts with independent advice!
